When a straw is placed into a glass of water, the straw appears bent

This phenomenon is known as the principle of “ light refraction ”. Refractometers are measuring instruments applies put this phenomenon of light refraction to practical use. Based on the principle that as the density of a substance increases (e.g. when sugar is dissolved in water), its refractive index (how much the straw appears bent) rises proportionately.

ATAGO has been the leader in refractometer technology for over 73 years. The history of Refractometers began with a basic model – a simple analog instrument. Today, refractometers are highly sophisticated due to the advancement of technology and the incorporation of high precision electronics into a refractometer.

“I want to measure the concentration (of a sample) without having to use a conversion table.”

“I want to have a small digital refractometer so I can carry out to the production area like a cell phone.”

We have continued to develop our products in response to these customer needs and inquiries.

“Hey, ATAGO, can you make this kind of instrument….?”

“We never thought things could be easier using ATAGO products…..”

ATAGO is researching various and unique needs in the market; developing new and innovative products to meet these demands. In our quest for solutions to satisfy our customer needs, ATAGO continually strives to produce and bring to the market new instrumentation, which has never been seen or considered before through our in-depth research and development.

Looking at one part of the Yangtze River we can say it is flowing from the North to South. However, if we look at the whole picture, the river is actually flowing from West to East.

When I visited China, I was reminded of the above proverb which is the key to satisfying the many. We need to view and capture the megatrendes in the "analog"world, then we will be able to detail and analyze the microtrends into the "digital".

As the leading manufacturer of refractometers, we believe that developing new products to benefit the end-user comes from having good company policies: improving the marketing

techniques to understand the needs of the consumer; speeding up the research and development process to bring to the market time saving, efficient and useful instruments; reduce the cost of manufacturing to bring quality reasonably priced instruments to the market; and also providing our customer very personal and professional services. Every ATAGO employee works together to enhance our company’s progress, and brings individual strengths to offer complete customer satisfaction. By working together, we have achieved a status where w e are appreciated and loved by our customers.

Each individual is an important element in making ATAGO a better company

ATAGO is a company that focuses on the satisfaction of every employee as a member of the ATAGO team. This satisfaction ultimately leads to an incomparable customer-oriented company. I nstead of the phrase, “T.G.I.F. (Thank God It’s Friday) in the United States” ATAGO pledges to create a company environment where all employees will say T.G.I M. “Thanks God It’s Monday.” We are a company where every employee can voice their ideas to the company, and have creative freedom. We are building an organization where each individual employee can take part in making ATAGO a better company.